In "Destination Marketing & Local Communities" I discussed the implications of the shift to mobile devices and the possibilities created by 'Check In' functions. Two examples, 'Foursquare' and 'Facebook' check-ins, were discussed. It is always useful to understand such functions from the viewpoint of the end user. I linked to the Foursquare web site, which has comprehensive information from the perspectives of both merchants and users. The following link will take you to the information provided to users of the Facebook check-in facility. If you know how things are being used, you can plan how to use them for your own purposes!
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