In 'Destination Marketing & Local Communities' I discussed the opportunities offered by QR codes for small hospitality businesses. I also wrote: "The opportunities for imagination and creativity are endless - and the possibilities for historical or environmental interpretation too diverse to be touched on here."
A demonstration is worth a thousand words. The following attracted my attention on LinkedIn today, posted by Tom Hadfield, Regional Digital Strategist at Visit Wales. Obviously this particular example involved major investment, but it is easy to see how it could be scaled down for much smaller projects. Read the copy, watch the video and check out the add-ons. This campaign is obviously going viral.
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